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Set up and manage exhibitor registration workflows

Learn how to add, import, invite, and configure exhibitors for a smooth registration process

Updated over a month ago

Launchpad by Swapcard provides several flexible options for onboarding exhibitors: manual entry by admins, bulk import via CSV, and automated invitations. Each method supports various administrative controls such as sponsorships, promo codes, and financial tracking. This guide walks you through every registration option, empowering you to manage exhibitor records quickly and accurately from one place.


Add an exhibitor manually via the admin portal

Create an individual exhibitor record with full company and contact info

  1. Navigate to:

    • Exhibitor module > Functions menu > Add exhibitor,
      or

    • Exhibitors master listing > Actions > Add exhibitor

  2. The Add exhibitor page will appear.

Populate the following required fields:

  • First name, Last name, Title, Division (optional)

  • Email, Phone, Password, Confirm password

  • Show on public site: Check if you want the company visible publicly

  • Exhibitor type, Company name, Industry, Company profile

  • Company fax, Website, Phone, Address 1–3, City, State, Zip, Country

  • Notes: Add admin-only notes

3. Click Save

The exhibitor profile page will display with the following tabs:

  • Overview: Company and contact summary

  • Personnel: Add booth staff

  • Booth: Assign or request booth

  • Sponsorships: Add individual or package sponsorships

  • Docs & tasks: View documentation and task status

  • Email: See sent messages (admin view only)

  • Financials: Manage payments, discounts, and promo codes


Import exhibitors in bulk using a CSV file

Upload multiple exhibitor records at once with prefilled templates

Go to Setup > Exhibitor > Import exhibitors
On the Import exhibitors page, you can:

  • Download the exhibitor template

  • Upload a completed CSV file

Download the exhibitor template

  1. Click Download exhibitor template under the upload field

  2. Click OK when the file dialog appears

  3. Fill in:

    • Company name, Fax, Website, Phone

    • Address 1–3, City, State, Zip, Country

    Note: Do not rename or delete headers or columns. Leave empty fields blank. Save the file as a CSV.

  4. Save the completed file as a CSV

  5. Click Browse next to the upload field

  6. Select the completed CSV

  7. Click Save

You’ll be redirected to the Exhibitors import summary report:

  • Summary: Count of successful and failed records

  • Downloads:

    • All import rows (successful and failed)

    • Error import rows (failures only)

  • Error rows: View errors via XLS or CSV

  • Use the Select import dropdown to view prior imports


Invite exhibitors with automatic emails

Send CSV invitations and create exhibitor records instantly

Go to Setup > Exhibitor > Invite exhibitors from CSV
On the Invite exhibitors from CSV page, you can:

  • Download the invite template

  • Upload a CSV file

Download the template

  1. Click Download invite exhibitors from CSV template

  2. Click OK

  3. Fill out:

    • Company info: Name, type, phone, fax, website, address

    • Primary contact: First name, last name, email, CC email, job title

    • Sponsorship package

Important: Keep the format intact. Leave blank fields empty. Save as a CSV.

Upload the file and send invitations

  1. Click Browse and select your CSV

  2. (Optional) Check Send invitation email to send emails

  3. Click Save

You’ll see the Exhibitor invitation summary report with:

  • Summary: Import success and failure count

  • Downloads: All rows and error rows

  • Error rows: View via XLS or CSV

  • Use the Select import dropdown to view previous uploads

Note: This will update existing exhibitor records, but not primary contact info. A valid user template must exist for email delivery.


Confirm or un-confirm an exhibitor record

Confirmation status is useful for managing competing exhibitors or requiring admin approval.

  1. Search for an exhibitor (Quick or Advanced)

  2. Click the Edit icon next to the exhibitor

  3. From the Actions dropdown, select Confirm or Un-confirm

  4. Click Save

This feature is optional and controlled by the event manager.


Cancel an exhibitor registration

  1. Complete a Quick or Advanced Registration Search to find the Exhibitor registration record.

  2. Click on the Edit Icon located on the left of the Exhibitor's Company name. OR Click the Cancel icon located on the left of the Exhibitor's Company name and proceed to step 4.

  3. Select Cancel from the Actions dropdown menu located on the Exhibitor record.

  4. Populate the following blank field when necessary:

    • Account: From the dropdown menu, select the financial account into which the cancellation fee payment is to be deposited (Field only appears when there is more than one Financial Account configured)

    • Cancellation Fee: Type the cost of cancelling the registration when applicable

    • Send Cancellation Email: Check the checkbox to send an email to the Exhibitor's Primary Contact confirming the cancellation Note: Emails are created via the Templates and User Templates. For more information on creating emails, see the Content chapter.

  5. Click Save.

  6. Once the registration cancellation is complete, you must then issue a refund of payment if needed.


Customize public exhibitor portal options

Control whether users can print or email invoices from their portal

Go to Setup > Exhibitor > Settings

You’ll see two options:

  1. Print invoice: Enables a “Print invoice” link on the exhibitor’s review page. Opens a printable version in a new browser tab.

  2. Email invoice: Enables an “Email invoice” link on the same page. Sends the invoice to the primary contact and displays a success message.

Change link labels

  1. Go to Setup > Content > Languages

  2. Click the Edit icon for the desired language

  3. Expand Exhibitors > Messages

  4. Edit the fields for "Print invoice" and "Email invoice"


Managing exhibitor registration through Launchpad gives you full control over how records are created, updated, and communicated. Whether you’re adding a single exhibitor or onboarding hundreds, the platform supports fast, accurate input and configurable automation. Admins can streamline workflows while offering exhibitors a professional, self-serve experience.

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