Launchpad enables you to define and manage exhibitor promo codes that apply dollar, percentage, or fixed-rate discounts to sponsorship purchases. Whether granting exclusive deals to booth staff or bulk-importing codes for major sponsors, you’ll have full control over activation, usage limits, eligibility, and applied discounts, all from one centralized interface.
Access the promo codes page
Go to Setup › Exhibitor › Exhibitor Promo Codes. From there you can:
add a promo code
import promo codes in bulk
edit an existing code
delete codes
activate or deactivate codes
view a usage report for any code
How to add a promo code
Select Add promo code from the Actions dropdown.
Under Description, fill in:
Promo code — the code registrants enter (not case sensitive)
Name — a brief label (e.g. “Booth‑staff discount”)
Notes — optional admin-only notes (up to 255 characters)
Under Controls, set limitations:
Start date / end date — code validity window
Number available or check Unlimited for unlimited use
Exhibitor type — optional restriction to a specific exhibitor type (leave blank to allow all)
Under Auto set, assign default values applied when the code is used:
Exhibitor type
Sponsorship package
Click Save to proceed.
On the next screen, define discount details:
Applies to — choose full registration, a specific sponsorship package, or ancillary sponsorship
Discount type — “Percent off”, “Amount off”, or “Fixed amount”
Amount — enter the discount value (numeric only, no symbols)
Click Save.
To add additional discounts (e.g. multiple sponsorship items), click the Add icon and repeat the discount configuration.
Click Save to finalize the promo code.
How to import promo codes in bulk
Navigate to Exhibitor Promo Codes › Actions › Import Exhibitor Promo Codes.
Click Download promo code template and save the file.
Populate the CSV template — do not delete columns, leave blanks if needed. Fields include: code, name, notes, active status, dates, usage limits, exhibitor type, auto‑set fields, discount category, discount applies to, discount type, and discount amount.
Save the file as CSV.
Upload via Browse → Save.
Review the Import summary report to see the number of successful and failed records. Download error rows if needed for review.
Use the “Select import” dropdown to inspect previous imports.
How to edit a promo code
Click the Edit icon next to the desired promo code.
Modify any fields — descriptions, limits, discounts, etc.
Click Save to apply changes.
How to delete a promo code
Click the Delete icon next to the code in the list.
Confirm by clicking OK in the dialog.
How to activate or deactivate a promo code
You can toggle status either from the code list or inside its profile:
From the list: click the “Active” / “Inactive” button, then confirm.
From the code’s edit view: choose “Activate promo code” or “Deactivate promo code” from the Actions dropdown, then save.
How to view promo code usage
From the promo code listing, click on either the number under a registration status column or the “Total Uses” column to see which registrants used that code. This provides a real‑time report of code usage and who has redeemed it.
With the promo‑code tools in Launchpad by Swapcard, you can deliver targeted discounts, manage promo‑code limits and eligibility, and track usage across your exhibitor base — all from a unified admin interface. This gives you both flexibility in pricing strategy and transparency over promotions, while simplifying registration workflows.