Marketing codes are used to track the performance of registration campaigns. When registrants access the registration page through online marketing efforts, Launchpad assigns a marketing code to their record. These codes help event managers evaluate the success of campaigns and can be tied to promo codes for automated discounts.
Marketing codes are typically embedded in a registration URL.
Example of a link with a marketing code embedded:
https://secure.example.com/Event2009/register?_mc=XYZ123Add
?_mc=to the event linkReplace
XYZ123with the actual marketing code
To access the Marketing Codes page:
Go to Setup
Click Registration
Select Marketing Codes
From this page, you can:
Add a marketing code
Import marketing codes
Edit a marketing code
Delete a marketing code
Clear unused marketing codes
Generate a report of all marketing codes
Add a marketing code
Select Add Marketing Code from the Actions dropdown menu
Fill in the required fields:
Code: Enter a unique alphanumeric identifier
Description: Describe the marketing campaign
Channel: Select the channel (e.g., email, social media) from the dropdown menu
(Options are defined under Setup > Marketing Channels)
Optional fields:
Promo Code
List Group
Parent Company
Publication, Company, or List Description
Segment of Effort Description
Amount Sent
Cost
Offer
Subject Line
Drop Description
Marketing Start Date
Marketing End Date
Click Save
Import marketing codes
To import codes:
Go to Setup
Select Marketing Codes
Open the Actions dropdown menu
Click Import Marketing Codes
From the Import Marketing Codes page, you can:
Download the marketing code template
Upload a CSV file
Download marketing code template
Click the Download MarketingCode Template link under the Upload CSV field
A dialog box will appear. Click OK
Fill in the template fields. Leave any blank if needed, but do not delete columns
Save the file as a CSV
Upload CSV file
Click the Browse button next to the Upload CSV field
Select your saved CSV file
Click Save
After the import:
View the Import Summary page
In the Summary section, review the number of successful and failed records
In the Downloads section:
Click All Import Rows to download all imported records
Click Error Import Rows to download records that failed
If any errors occurred:
The Error Rows section will appear
Click XLS or CSV to download the error file
Click OK to confirm
To view previous imports, use the Select Import dropdown menu
Edit a marketing code
The top banner of the Edit Code screen displays:
Created date
Name of the user who created it
Last modified date
To edit:
Click the Edit icon next to the code
Make any necessary changes in the Edit Marketing Code screen
Click Save
Delete a marketing code
Marketing codes can only be deleted if they are not in use. A code is in use if:
A registrant accessed the registration page using a marketing code link
The code appears in any filters or saved configurations
To delete:
Replace the marketing code in all related registration records
Create a replacement code if needed (see Add a marketing code)
Then:
Click the Delete icon next to the code
A confirmation dialog will appear. Click OK to confirm
Clear unused marketing codes
Select Clear Unused Marketing Codes from the Actions dropdown menu
A confirmation dialog will appear. Click OK
Generate a report of all marketing codes
Select Marketing Code Details from the Setup menu
Use the report tools in the top-right corner to export the report in your preferred format
Marketing codes are a vital tool for measuring the effectiveness of promotional campaigns. By tracking which marketing efforts lead to registrations—and optionally connecting them to promo codes—you gain valuable insights into your ROI. Keep your codes organized, clear unused entries regularly, and leverage import features to work efficiently at scale.