Adding social media buttons to your event site allows registrants to easily share event pages, while giving you detailed tracking and analytics about engagement. With configurable Facebook, LinkedIn, X (Twitter), and Email buttons, you can match your site’s design and marketing needs. The built‑in reports capture click and send activity, helping you measure outreach, monitor engagement over time, and optimize your event’s visibility and communications strategy.
How do I add a Facebook button?
Adding a Facebook button allows registrants to like or recommend your event page directly to their network.
Navigate to Event Setup, click Content, and then select Social Media Buttons.
From the drop-down menu, click Add facebook button.
Enter an Admin Label for internal reference.
Input the URL you want users to share.
Choose a Display type (Standard, Horizontal, or Vertical) and select your preferred Verb (Like or Recommend).
Customize the appearance by selecting a Color scheme and Font.
Click Save.
The button will now appear on your selected pages, allowing users to share via Facebook message or post.
How do I add a LinkedIn button?
The LinkedIn button is ideal for professional networking, allowing users to post your event to their feed or specific groups.
Go to Setup, click Content, and select Social Media Buttons.
From the drop-down, click Add linkedin button.
Enter your Admin Label and the URL (up to 1024 characters).
Select a Count mode to show or hide the number of shares.
Click Save.
When clicked, a window opens where users can add comments, edit the title, or include a preview image before posting.
How do I add an X (Twitter) button?
Use the X button to provide pre-filled tweet text and hashtags, making it easy for users to post about your event.
Go to Setup, click Content, and select Social Media Buttons.
Select Add twitter button from the drop-down menu.
Enter the URL and the Text you want to appear in the tweet.
Add an X user handle to attribute the tweet and a Hashtag to append at the end.
Choose the Button size and Language.
Click Save.
The system manages the button generation to ensure it matches your site's performance requirements.
How do I add an Email button?
The Email button allows registrants to draft a message to their contacts using their own local mail client.
Navigate to Setup, click Content, and select Social Media Buttons.
From the drop-down, select Add email button.
Enter a default Subject and Message body.
Toggle Read-only for subject if you want to prevent users from changing the subject line.
Select a Theme to match the button's styling to your site.
Click Save.
How does tracking and reporting work?
The system automatically logs engagement data so you can measure the success of your social media strategy.
Click tracking
Every time a registrant clicks a social button, the system logs the activity. Note that once a user leaves the site to go to the social platform (e.g., to Facebook), further actions like "likes" or "comments" are not tracked.
Email tracking
For the Email button, the system logs one "send" per click. While it cannot track the specific number of recipients, it provides a conversion rate based on clicks versus actual sends.
Accessing reports
To view your data, navigate to Reports and click Social Buttons. You can view weekly totals, click counts per service, and a grand total of all social engagement.
How do I show buttons after registration?
You can encourage sharing immediately after a user finishes registering by adding buttons to a completion pop-up.
Create your buttons using the steps above.
Go to Setup, click Sub-Templates, and select Modals.
Create a new modal and insert your social buttons into the template fields.
In the Registration Page Builder, add a Completion Step.
Set the Action Type to Display Template.
Select your Modal Pop-Up from the drop-down menu.
Click Save.
Social media buttons provide a powerful, flexible way to increase event visibility, encourage sharing, and track engagement across platforms. With full customization for each service (Facebook, LinkedIn, X, Email) and comprehensive reporting, you’ll be equipped to monitor outreach, evaluate marketing effectiveness, and refine your communication strategy. Use these tools to extend reach, drive registration, and build a stronger online presence for your event.