Marketing codes are used to track the performance of registration campaigns. When registrants access the registration page through online marketing efforts, Launchpad assigns a marketing code to their record. These codes help event managers evaluate the success of campaigns and can be tied to promo codes for automated discounts.
Marketing codes are typically embedded in a registration URL.
Example of a link with a marketing code embedded:
https://secure.example.com/Event2009/register?_mc=XYZ123Add
?_mc=to the event linkReplace
XYZ123with the actual marketing code
How do I access Marketing Codes?
To begin managing your codes, you must navigate to the dedicated registration settings within the platform.
Click Setup in the primary navigation bar.
Once there, click Registration.
Select Marketing Codes from the submenu.
From this central dashboard, you can add, edit, or delete codes, as well as initiate bulk imports and export performance reports.
Add a marketing code
Select Add Marketing Code from the Actions dropdown menu
Fill in the required fields:
Code: Enter a unique alphanumeric identifier
Description: Describe the marketing campaign
Channel: Select the channel (e.g., email, social media) from the dropdown menu
(Options are defined under Setup > Marketing Channels)
Optional fields:
Promo Code
List Group
Parent Company
Publication, Company, or List Description
Segment of Effort Description
Amount Sent
Cost
Offer
Subject Line
Drop Description
Marketing Start Date
Marketing End Date
Click Save
Import marketing codes
I understand—I will ensure every detail, field name, and functional step from your original text is preserved while applying the new formatting and structural guidelines.
Track Campaign Performance with Marketing Codes
Learn how to create and manage marketing codes to track the success of your registration campaigns. This article covers manual creation, bulk imports, and reporting to help you optimize your marketing ROI.
Why use marketing codes?
Marketing codes are used to track the performance of registration campaigns. When registrants access the registration page through online marketing efforts, Launchpad assigns a marketing code to their record.
These codes help event managers evaluate the success of campaigns and can be tied to promo codes for automated discounts. Marketing codes are typically embedded in a registration URL to ensure data is captured automatically.
How do I access Marketing Codes?
To manage your codes, you must navigate to the registration setup area within the platform.
Click Setup
Click Registration
Select Marketing Codes
From this page, you can add, import, edit, delete, or clear unused marketing codes, as well as generate a report of all codes.
How do I create a marketing code?
Creating a code manually allows you to define specific parameters for a single campaign.
Select Add Marketing Code from the Actions dropdown menu.
Fill in the required fields:
Code: Enter a unique alphanumeric identifier.
Description: Describe the marketing campaign.
Channel: Select the channel (e.g., email, social media) from the dropdown menu. (Options are defined under Setup > Marketing Channels).
Fill in optional fields if needed: Promo Code, List Group, Parent Company, Publication, Company, or List Description, Segment of Effort Description, Amount Sent, Cost, Offer, Subject Line, Drop Description, Marketing Start Date, or Marketing End Date.
Click Save.
Formatting the tracking link
To embed the code, add ?_mc= to the event link and replace the end with your actual marketing code. Example: https://secure.example.com/Event2009/register?_mc=XYZ123
How do I import marketing codes?
You can upload multiple marketing codes at once using a CSV file to save time.
Click Setup and select Marketing Codes.
Open the Actions dropdown menu and click Import Marketing Codes.
Click the Download Marketing Code Template link under the Upload CSV field.
Click OK in the dialog box.
Fill in the template fields. Leave any blank if needed, but do not delete columns.
Save the file as a CSV.
Click the Browse button next to the Upload CSV field and select your saved CSV file.
Click Save.
After the import:
View the Import Summary page
In the Summary section, review the number of successful and failed records
In the Downloads section:
Click All Import Rows to download all imported records
Click Error Import Rows to download records that failed
If any errors occurred:
The Error Rows section will appear
Click XLS or CSV to download the error file
Click OK to confirm
To view previous imports, use the Select Import dropdown menu
How do I edit or delete codes?
You can manage existing codes to keep your campaign data accurate and organized.
Edit a marketing code
Click the Edit icon next to the code. You can view the created date, creator name, and last modified date in the top banner. Make any necessary changes in the Edit Marketing Code screen and click Save.
Delete a marketing code
Marketing codes can only be deleted if they are not in use. A code is "in use" if a registrant has accessed the page with it or if it appears in filters. To delete:
Replace the marketing code in all related registration records.
Create a replacement code if needed.
Click the Delete icon next to the code and click OK to confirm.
How do I clear unused codes or run reports?
To keep your workspace clean, you can remove codes that have never been utilized.
Clear Unused Codes: Select Clear Unused Marketing Codes from the Actions dropdown menu and click OK.
Generate a Report: Select Marketing Code Details from the Setup menu. Use the report tools in the top-right corner to export the report in your preferred format.
Marketing codes are an essential component of a sophisticated event marketing strategy. By utilizing these codes, you move beyond basic attendance numbers and gain a deep understanding of the registrant's journey. This insight is vital for evaluating the effectiveness of different marketing channels, automating discount workflows, and ultimately increasing your event's conversion rate. Maintaining a clean and organized list of codes ensures that your final reports are accurate, helping you demonstrate the tangible success of your promotional efforts to stakeholders.