Big group orders often stall for one reason: the team isn't finalized yet. If checkout demands every attendee's name upfront, buyers wait until the roster is set — and the sale waits with them. Anonymous Group Registration removes that blocker. A buyer can reserve and pay for a full block of passes in a single transaction, then assign each seat on their own timeline. You capture the revenue now; the names arrive later. It's built for the events where bulk, group, and corporate buying drives a meaningful share of registration income.
💎 Anonymous Group Registration must be enabled for your event.
If you don't see it in your Registration Settings, contact your Swapcard account manager to turn it on.
How it works at a glance
The feature separates the purchase from the roster. Instead of collecting names at checkout, it turns each pass a buyer pays for into an unassigned slot tied to their group order. The buyer then fills those slots whenever they're ready — either by entering attendee details directly or by sending each person an invitation link to complete their own registration. A pass only becomes a working badge once its slot is assigned to a completed registration.
In short: one payment, zero names — and a clean, controlled way to fill in the roster afterwards.
Step 1: Enable the feature in Registration Settings
Once Anonymous Group Registration is available for your event, you turn it on and choose how it applies:
In Studio, open your Registration Settings.
Enable Anonymous Group Registration.
Choose whether bulk purchases apply to tickets only or packages only. An event runs on one or the other — the two can't be mixed in a bulk order.
💡 Decide tickets-only vs. packages-only before you open sales. This choice shapes the entire purchase flow and ties into your event setup, so it's not something you'll want to change mid-campaign.
Step 2: Set up the purchase flow
A dedicated page builder gives the buyer a clear, standardized five-page path:
Landing — introduces the offer and starts the order.
Purchaser & Financial Contact — captures who is buying and who receives the invoice.
Review — confirms quantities and totals before payment.
Payment — takes payment for the full block in one transaction.
Completion — confirms the order and explains what happens next.
On the way through, a Bulk Quantity Selector lets the buyer set the quantity for each item, with the total recalculating in real time so they always see the price before they pay.
Step 3: Passes become assignable slots
When payment clears, each pass in the order becomes an unassigned slot linked to that group order and to the specific item purchased. Slots move through a simple lifecycle:
Unassigned — paid for, but not yet given to a person.
Pending — an invitation has been sent and is awaiting completion.
Assigned — attached to a completed registration.
Canceled — used when an invitation is revoked or a slot is released.
Step 4: Assign the passes
The group contact fills the slots in whichever way suits them, and can mix both methods across the same order:
Assign directly — enter an attendee's name and email to place them in a slot yourself.
Send an invitation link — share a tokenized link that lets each attendee complete their own registration details.
💡 A badge and on-site check-in only activate once a slot is assigned to a completed registration. Unassigned or pending passes can't check in — which keeps unnamed passes from causing problems at the door.
You can attach promo codes that reward bigger purchases. When a buyer is close to the threshold, the flow nudges them — for example, "You're 1 registration away from your discount" — which encourages them to round up their order rather than stop short.
Manage and track fulfillment
After the sale, organizers keep full control of the order from Studio:
Cancel unused inventory that a buyer no longer needs.
Process refunds where appropriate.
Track fulfillment with reporting that shows Unassigned, Pending, and Assigned counts, so you always know how much of a group order is still open.
Send reminders — built-in notifications target unassigned slots and incomplete invitations to help buyers finish assigning their passes.
Important notes
An event uses tickets or packages for bulk purchases — not both in the same order.
Choose tickets-only vs. packages-only before opening sales, as it defines the purchase flow.
The full block is a single transaction: one payment, with attendee details completed afterwards.
Badges and check-in only activate after a slot is assigned to a completed registration.
Anonymous Group Registration lets you say yes to a group sale the moment the buyer is ready to commit — not weeks later when their roster is finally set. Revenue lands early, capacity is locked in, and a clear slot-and-assignment workflow makes sure every paid pass ends up with a named, checked-in attendee.