Adding social media buttons to your event site allows registrants to easily share event pages, while giving you detailed tracking and analytics about engagement. With configurable Facebook, LinkedIn, X (Twitter), and Email buttons, you can match your site’s design and marketing needs. The built‑in reports capture click and send activity, helping you measure outreach, monitor engagement over time, and optimize your event’s visibility and communications strategy.
How to add a Facebook button
Navigate to Setup > Content > Social Media Buttons
From the drop‑down menu choose Add facebook button
On the Add Facebook Button page, fill in:
Admin Label: name used in admin for reference
URL: the page URL to be liked
Send button: check to allow sharing via Facebook message
Display type: choose from “Standard”, “Standard with Faces”, “Horizontal”, or “Vertical”
Width: for “Standard” or “Standard with Faces”, specify width (min 225px without send button, 285px with send button)
Verb: choose “Like” or “Recommend”
Color scheme: light or dark
Font: select from Arial, Lucia Grande, Segoe UI, Tahoma, Trebuchet MS or Verdana
Click Save
The button will appear on selected templates/pages. Facebook’s plugin handles login, liking or recommending, and optionally sending a message or posting the link.
Tip: Because there are multiple display modes you can test which looks best for your layout.
How to add a LinkedIn button
Go to Setup > Content > Social Media Buttons
From drop-down choose Add linkedin button
On the Add LinkedIn Button page, fill in:
Admin Label: name used for admin reference
URL: the link to share (max 1024 characters)
Count mode: choose whether to display share count: “No count”, “Horizontal” (count right), or “Vertical” (count above)
Click Save
When users click, LinkedIn opens a share window where they can add comments, edit title/description, include preview image, post to feed or groups, or send to individuals.
How to add an X (Twitter) button
Go to Setup > Content > Social Media Buttons
Select Add twitter button from drop-down menu
On the Add Twitter Button page, fill in:
Admin Label: button’s internal reference name
URL: link to post (max 1024 characters)
X user: a Twitter handle to attribute in the tweet (validated for format, not verified)
Text: pre‑filled tweet text preceding the URL
Related account: optional recommended account to follow after tweeting (if X user provided, this is suggested automatically)
Count mode: “No count”, “Horizontal” (count right), or “Vertical” (count above)
Button size: “Medium” or “Large”
Hashtag: a single hashtag to append to the tweet (appears after word “X”)
X to: a mention (@username) to include in the tweet; validated for format only
Language: choose one of en, fr, de, it, es, ko, ja
Click Save
Note: Although Twitter (X) buttons are usually hosted by the social platform, in this system the button generation is managed by Launchpad.
How to add an Email button
Navigate to Setup > Content > Social Media Buttons
From drop-down select Add email button
On the Add Email Button page, fill in:
Admin Label: name used internally
Message: default message body for registrants
Subject: default email subject line
Read-only for subject: toggle whether registrants can edit subject
Theme: choose an email theme (affects styling; note theme content won’t show when user edits email)
Click Save
The button will appear styled similarly to other social buttons; registrants can use it to draft then send email via their own mail client.
How social media button tracking works
Click tracking
All social media buttons (Facebook, LinkedIn, X, Email) are tracked.
When a registrant clicks a button, Launchpad logs that click.
After leaving Launchpad(e.g. to Facebook), further activity is not tracked (e.g. likes, shares, cancellations).
Email tracking
When registrants send an email via the Email button, Launchpad logs one “send” per click — even if the email is addressed to multiple recipients.
Launchpad does not log how many recipients there were.
You can view tracked data under Reports > Social Buttons.
Reports available: social media button analytics
Social media click track report
Shows weekly totals per button type (Facebook, LinkedIn, X, Email)
Columns include weekly start and end date, click counts per service, and a grand total line
Social media email report
Tracks usage of Email button: number of clicks, sends, and % sent (how many followed through vs clicked)
Data organized weekly, from first recorded click through end of event (weeks start Monday, end Sunday)
Even weeks with zero clicks are shown until event end date.
Prerequisites and recommended setup
Before using social media buttons, ensure your event is fully configured:
MultEvent and general event setup
Templates, sub‑templates, and themes ready
Classification, packages, sponsorship items, promo codes, and exhibitor sponsorships setup
Registration setup complete
Exhibitor setup, and Exhibitor page builder configured if needed
These settings ensure your registration flow and template population work correctly.
Important note: If registrants enter X handles or social account fields, Launchpad. only validates formatting.
How do I display social buttons in the Modal Pop-Up on Completion?
Add Social Buttons to the Completion Step
Create your Social Media Buttons first (as described above)
Create a Modal Pop-Up Sub-Template:
Go to Setup > Sub-Templates > Modals
Insert Social Media buttons into the template fields
Add the Completion Step in the Registration Page Builder
Configure the Completion Step
Name: Enter a name for the step
Select Action Type: Choose Display Template
Select a Template: Choose the web page template for background
Select a Modal Pop-Up: Choose the sub-template containing the social buttons
Keep user logged into system: Yes/No toggle
Send email to user: Choose from the dropdown
Filters: Apply filters if the step should only apply to certain registrants
4. Click Save
Social media buttons provide a powerful, flexible way to increase event visibility, encourage sharing, and track engagement across platforms. With full customization for each service (Facebook, LinkedIn, X, Email) and comprehensive reporting, you’ll be equipped to monitor outreach, evaluate marketing effectiveness, and refine your communication strategy. Use these tools to extend reach, drive registration, and build a stronger online presence for your event.